I'm a photographer and director who works with some of the world's most recognised brands. Over the past decade that's taken me from South African conservation expeditions with Defender to Tokyo sumo halls, from Adidas campaign sets to Channel 4 documentaries - with Range Rover, Jaguar, JD Sports, The North Face, Bentley, Harley-Davidson and Octopus Energy along the way.

What I'm always looking for is a dynamic moment, the instant where energy, passion or pride becomes visible in a person. Not posed, not performed. Found. It might be a sumo wrestler commanding a room with her presence, a Sudanese amputee who refused to be defined by losing his leg at sixteen and is now training for the Paralympics, a Japanese cyclist who has rebuilt his bicycle into something between art and obsession, an older athlete who treats stopping as someone else's idea.

That instinct doesn't change with the brief. On a global campaign or following a story that simply won't leave me alone, I'm looking for the same thing - a dynamic, atmospheric image where character is revealed. Balancing high production value with a relaxed and fun set which services the moment for the subject.

I'm based in the UK and work internationally.